sábado, 18 de julho de 2009

A hora do rush!


A Hora do Rush!


 

O ouvinte Douglas Schatzmann me perguntou durante o Cafezinho de sexta feira (17/07/09) há quanto tempo existia "A Hora do Rush". Não sei exatamente o dia em que o programa foi criado, mas foi lá por 1980,81 ainda na Bandeirantes FM. Depois veio a Ipanema e o programa permaneceu. Quando saí da Ipanema para a então Felusp FM houve um período de um ano, talvez mais, em que A hora do rush não foi ao ar, voltando depois desse período. Mas se contarmos o tempo corrido lá se vão 28 anos, mais ou menos. É certo que poucos programas no rádio gaúcho atingiram essa marca e não sei se no FM há algum outro programa que exista há tanto tempo. Talvez o Love songs, vou pesquisar.

Outro dia, alunos de comunicação me perguntavam qual o segredo da, digamos, durabilidade do programa e a perspectiva daqui pra frente... respondi que o segredo era trabalhar sempre com os clássicos e lançamentos, mesmo que lançamentos clássicos! Simples assim! Em alguns momentos dessa trajetória pensei em acabar com o programa, mudar de nome, fazer algo diferente, novo enfim... depois cheguei à conclusão que não, que esse era o grande barato da Hora do Rush... um programa, clássico, tradicional. Comecei a achar legal essa longevidade do programa e pensei, agora vou até onde o motor agüentar...me agrada a idéia de que mesmo a radio (no caso, as rádios) tendo passado por tantas mudanças, A hora do Rush tenha permanecido até hoje, sempre com bons índices de audiência e boa aceitação no mercado publicitário, que é o que determina a manutenção de programas, programações, projetos de rádio de uma forma geral.

Agora de volta ao horário tradicional das 18 horas, "A hora do rush" entra em um novo momento da Pop Rock. Essa fase que denominamos pop+rock e seguimos em frente. Eu que sou um cara que se poderia chamar "old school" gosto de coisas bem clássicas, simples, tradicionais vejo que "A hora do rush" modestamente vai por esse caminho, fazendo a trilha sonora de sua volta pra casa ou como dizia o Ricardo Padão quando trabalhava comigo, fazendo "a alegria da Br!"

24 comentários:

Anônimo disse...

Vida longa à Hora do Rush... Que ela nos amime nos finais de tarde por muito e muito mais tempo...
Beijo!

Tônia disse...

o Doug vai ter orgasmos múltiplos quando ler o nome dele aqui. hahah

Ahhhh...a Hora do Rush foi minha companheira de ônibus durante meus 5 anos de faculdade (ouvia dentro do ônibus), agora eu to me formando e acredito que será minha companheira ainda por um looooongo tempo, se tudo der certo, meus filhos ouvirão.

VALEU CHEFE!!!

tiozzão disse...

Grande cabeça, tu poderias colocar os
nomes das musicas e bandas no blog ou no site da radio para que possamos
vir a procuralas e as ouvir novamente. No dia 09/09 tu tocastes
uma incrivel,os caras cantam e riem,
muito alegre.O que era aquilo?
um abraço
TIOZAÂO

Anônimo disse...

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Anônimo disse...

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Anônimo disse...

qual é a carateristica do programa a hora do rush... que musica é

Anônimo disse...

Valeu Borba diz pra gente que musica é a que serve como carateristica do seu programa....Sucesso

wk001 disse...

Salvem!

Alguem sabe o nome da trilha de fundo da Hora do Rush nos tempos da Ipanema FM? Muita discussao por aqui...

Valeu!

Rodrigo disse...

qual o nome da musica tema do programa, por favor to procurando e não acho

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Cesar disse...

Olá Mauro,
li teu livro em no começo da década passada e lembro de uma relação de sons que rolava na antiga Ipanema. Saudosista estou a procura de um deles mas só escutando pra te falar qual banda. teria como publicar esta relação?

Abraços

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